PROFFESSIONAL OVERVIEW
Social media strategist, community builder, and pop culture enthusiast with 10+ years of experience fostering engaged online and in-person communities and building creator and influencer partnerships across entertainment, music, sports, and healthcare. Combines authentic storytelling, sentiment awareness, and team leadership to deepen brand trust and drive measurable community growth.
PROFFESSIONAL EXPERIENCE
Mount Sinai Health System
Social Media Manager
2023-Present
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Identify and collaborate with local patient-influencers and niche healthcare creators, developing social campaigns that turned real patient stories into authentic, high-performing content across 15+ service lines.
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Own end-to-end creator relationships from first outreach through content delivery, briefing creators, managing approvals, and coordinating with creative, communications, and executive stakeholders.
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Lead content strategy for Mount Sinai's institutional brand partnerships, including the US Open activation with USTA, generating 2.2M+ organic views, with the "Check the Tape" series driving 8.1M views and 130K+ engagements.
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Directed content strategy for the Aspen Ideas Festival partnership, coordinating executive and thought-leader interviews to generate 2.1M organic views and 230K engagements.
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Lead and mentor a team of three, managing concurrent creator and content pipelines while driving 25% audience growth and 2.5%+ engagement.
@brianspinsvinyl
Founder, Content Creator + Digital Media Brand
2024-Present
White Plains Hospital
Social Media Manager, Marketing Specialist
2021-2023
New Amsterdam Football Club
Social Media + Communications Manager
2021
RIPPED Fitness
Social Media + Communications Manager
2017-2021
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Built a loyal, engaged community of 16K+ followers from zero, fostering direct fan interaction and creator collaborations that scaled the brand to 50M+ organic views.
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Developed and executed paid social campaigns and creative partnerships with leading entertainment and consumer brands including AEG Presents, Atlantic Records, Capitol Records, Def Jam Recordings, Interscope, Nespresso, Universal Music Group, and The Walt Disney Company.
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Owned end-to-end community management and sentiment response across five platforms, driving 100% Instagram audience growth and sustained double-digit engagement.
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Monitored and responded to social sentiment during periods of public scrutiny, partnering with leadership to align messaging and protect institutional trust.
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Created and scaled the award-winning #NurseDayThursday storytelling series, earning national recognition from the Healthcare Advertising Awards and eHealthcare Leadership Awards.
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Spearheaded digital reputation management initiatives, generating 1,200+ patient reviews and increasing Emergency Department ratings from 3.5 to 4.4 stars.
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Built and activated geo-targeted influencer partnerships to drive ticket sales and brand awareness (+112%), sourcing and managing creator relationships from first contact through live-event content delivery.
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Led real-time, in-person community engagement and event coverage at live matches, growing the club's audience from 0 to 4,000+ followers in a single season.
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Managed media outreach and promotional campaigns, building relationships with press, geo-targeted influencers, community partners, and other external stakeholders.
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Reported directly to the CEO and co-founder, sourcing, negotiating, and managing influencer and branded partnerships with F-Factor, RHONE, and Sweaty Betty, owning deal terms, creative alignment, and partner communications from first outreach through launch.
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Led community-first social strategy, delivering 732% engagement growth and 253% audience growth on Instagram.
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Built and launched the RIPPEDLive mobile streaming platform, executing customer acquisition and retention campaigns across push notifications, email, and social media that generated $100K+ in revenue.
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Owned planning and production for RIPPED's summer Hamptons pop-ups, managing location scouting, logistics, scheduling, sponsors, content execution, and on-site production.
EDUCATION
Purchase College BA Arts Management, New Media Marketing 2012
School of Visual Arts Graphic Design 2009
SKILLS
Community + Social Listening: Sprout Social, Brandwatch, ListenFirst, Hootsuite
Social + Paid Media: Instagram, TikTok, Facebook, LinkedIn, X, YouTube, Meta Ads Manager / Meta Business Suite
Analytics + Reporting: Google Analytics (GA4), Google Business Profile
Marketing + CRM: Mailchimp, SurveyMonkey
Creative + Production: Adobe Photoshop, Illustrator, InDesign, Lightroom; CapCut, Splice, Canva
AI + Productivity: ChatGPT, Claude, Microsoft Office Suite
Enjoys cooking, traveling + photography, volunteer and set designer for the non-profit theatre company Actors Conservatory Theatre, musician amassing over 40k fans with 4.4 million views + streams, co-founder of the Vukelulu Survivor Fantasy League, ice cream connoisseur, type-1 diabetic.